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重新对企业品牌策划的历程
Post by hotelvi, 2018-4-19, Views:1993年10月15日,斯库利黯然下岗。1997年7月,乔布斯重新执掌苹果的第一件事,就是重新品牌策划。他砍掉了 Newton项目。“我试用了一下Newton,买了它的早期产品,觉得根本就是垃圾,然后就把它扔了。”原话如此。
现在,你到网上搜苹果最失败产品时,无论是前五还是十大, Newton永远高居榜首的位置。
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