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将VI设计灵感构想化的事例！
Post by hotelvi, 2013-4-11, Views:某设计团队，决定拟定一套酒店VI设计，加强酒店平常生意上有密切往来的消费者及顾客的人际关系。在VI设计会议上，与其他VI设计者陆续地提供多种构想，例如：
“每年举办一次晚餐会如何？”、“可在酒店寄发的VI设计贺年卡上，加印赠品号码，经本酒店抽签，将赠品寄送给得奖人”、“查明策划对象的生日，赠送生日礼物”、“由本酒店董事长亲电致贺生日”等等，最后决定采用“赠送生日礼物”一项。
“赠送生日礼物”的灵感甚佳，但若将之视为经济型酒店VI设计的构想，内容似不够充实，而必须将之具体化，使升华为实现可能性较强的构想，此外，尚需添加一些有助于实现效果的妙案。
如此一来，在将“赠送生日礼物”具体化时，即会产生如“邮寄本酒店特制的手帕与董事长亲自签名的贺贴，并且务必在寿星生日的当天寄达”，或“邮寄一份礼金（数量由酒店自定），及体酒店员工签名的贺卡”等良好构想。
Tags: VI设计 经济型酒店VI设计
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