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如何更新酒店VI系统思维？
Post by hotelvi, 2013-10-24, Views:如何更新酒店VI系统思维？
在今天这样一个新经济时代里，由于生产力水平大大提高，社会商品越来越丰富甚至出现市场饱和及商品过剩，客户基本需求完全可以得到满足，进而推动客户需求层次的提升并向个性化方向不断发展，市场竞争也不断加剧。在生产商与消费者之间的关系上，生产商逐渐失去主导地位，而客户方逐渐爱你占主导地位。IT技术特别是Internet技术不断增加信息透明度和信息拥有量，不断加速信息采集、处理与传输过程，为客户在更大范围内选择满足自己需求的产品提供可能，这也引发客户需求向差异化和个性化方向发展，而激烈竞争再度推动技术创新速度不断加快，VI设计产品生命周期不断缩短，这反过来又进一步创造客户需求，并进一步刺激客户需求向个性化方向发展。此外，全球经济一体化进程进一步冲击每一个企业，而且不确定的因素越来越多。
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