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21世纪的组织只有依靠品牌 竞争（一）
Post by hotelvi, 2018-4-28, Views:全球著名的管理学大师彼德•德鲁克(Peter DIalcker)说：“21世纪的组织只有依靠品牌
竞争了，因为除此之外他们一无所有。”美国广告专家莱瑞•赖特(Lall"v Light)指出：“未
来的营销是品牌的战争——品牌互争长短的竞争。拥有市场比拥有工厂更重要。拥有市场的
唯一办法，就是拥有占市场主导地位的品牌。”这些预言今天已成现实。在经过产品竞争、价格竞争、广告竞争、服务竞争之后，商业社会已跨入了品牌竞争时代。酒店标识设计已成为营销学科当中的重要分支，并成为了当今市场经济时代的显学。
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