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酒店VI设计的独立名称
Post by hotelvi, 2018-3-13, Views:最初,嘉信理财认为它的互联网操作需要一个独立的名称,因此它通过VI设计出了一个“schwab”的名字。后来,公司把名字缩短为“Schwab”。
嘉信理财的情况说明了两个重要原则:其一,当你将生意移到网上时,你可以使用同样的名称;其二,在互联网上的名字越短越好。Charles Schwab(嘉信理财)不是一个特别长的名称,但公司仍然决定在网上把它缩短为“Schwab”。
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