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酒店的品牌策划案定义
Post by hotelvi, 2018-3-9, Views:策划案的故事结构和“之前·之后”这一节目的结构是一样的。酒店的品牌策划案会改变顾客的现在,让他们的未来变得更加美好。
策划案中的所有故事都是关于“改变”的故事。请你回忆一下下最近看过的好莱坞电影。大多数好莱坞电影的开头讲的都是主人公有着某方面的欠缺,而故事的结尾部分讲的都是这种欠缺得以圆满弥补。策划案中的故事和好莱坞电影的结构是一样的。
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