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新的品牌酒店标识牌竞争如何占领细分市场？
Post by hotelvi, 2013-10-24, Views:新的品牌酒店标识牌竞争如何占领细分市场？
当新的品牌酒店标识牌设计竞争模式进入一个行业时，已形成气候的大规模生产商起先并没有把他们放在眼里，认为他们只能服务于大规模生产商所不屑一顾的零碎市场。这些零碎的市场与整个市场相比是相当小的，获得的利润也极为有限。当新的品牌酒店标识牌设计竞争模式占领了细分市场，又重新瓜分市场，增加创新和产品品种，而成本却比在旧的品牌酒店标识牌设计竞争模式下更低后，大规模生产商只好从这部分市场中退出，并回避与新的品牌酒店标识牌设计竞争力量的正面交锋。大规模生产商简单地认为“边缘市场”的利润太低，不值得去竞争，而他们自己的开发和制造力量是战无不胜的。他们没有认识到新的品牌酒店标识牌设计竞争模式不仅在市场方面，而且在开发和制造方面也有足够的能力去攻占一片有一片市场，直到最终占领全部市场。
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Tags: 标识设计 品牌酒店标识牌设计
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