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标识设计的载体越来越分散
Post by hotelvi, 2018-5-15, Views: 2010年之夏,央视五套的张斌说了这么一段话:“究竟有多少人能从头到尾完整地看一场世界杯比赛呢?我相信,有很多人是把世界杯当成背景声,电视放着,自己该干什么就干什么,听到进球了,就过去看一眼慢动作回放。收视率高,只是因为大家都觉得这个夏天应该有世界杯。”
作为一个从事这个行业22年的“老人”,也拍了超过一千支电视广告片。叶茂中这所面对如此“丛生”、如此“破碎”真心惶恐了一阵子,静下心来思考,在一个什么都要求“快”。一天不上网就好像落后的年代,什么是电视广告的最大天敌?如何选择好的广告载体?
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