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标识设计就是为抢夺先机
Post by hotelvi, 2018-4-2, Views:有个名人曾经说过,人的成功关键在于你每晚8点以后干什么?如果你在看电视,那只会离成功越来越远;如果你在看书,则表明你多少有点成功的可能。
洞察其实没有什么方法论,其原点就在于对人性的理解和关怀。很很多产品的起点都是正确的,但距离成功的终点,总是间隔了那么多的遗憾:这份遗憾,恰恰是因为对生活缺乏好奇心,对人缺少关怀、关注和关爱。
因此,当一个产品从冷冰冰的生产线上下来,握在你的手上时,一定一定请你千万记得,他他除了能帮助消费者解决问题、满足需求之外,还能带来点什么附加值?还能给人带来何种与众不同的心理感受?带来什么意外之喜?可能正是这种功能之外的附加和意外,让它从同类产品中脱颖而出。
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