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如何获得更大的酒店市场优势？
Post by hotelvi, 2013-10-25, Views:如何获得更大的酒店市场优势？
现代生活中，与时代的进步的同时，许多品牌酒店曾想用增加创新VI设计产品品种的方法去阻止真正的定制，并且在迅速分化的酒店市场面前，不顾一切地试图维持大规模VI设计产品生产的传统。这里需要指出的是，品牌经济酒店VI设计产品多样化并不等于定制。多样化是指先生产出VI产品，将它们存入成品库，然后等待需要它们的客户出现。与此相反，定制是指应某些特定客户的要求而生产。多样化是给更多的酒店客户以更多的选择，谢昂他们找到最接近其需求的VI设计产品。但这样一来，我们经常使客户陷于大量的VI设计产品中，决策过程过长，而我们很少过几乎没有提供任何的帮助，结果使他们不得不放弃选择。为什么客户根本不想选择呢？他们只想得到他们真正想要的东西。我们的工作是通过交互方式准确地描绘出酒店的需求，并且快速地制造出来。大规模定制的职责在于有效地实现目标，既使价格能够令客户接受，又使酒店有利可图，而且还有利于实现酒店统一规模化法阵。在走向大规模定制的旅途上，所有的酒店都正在经历一场挑战，面临一次大的变革，正如斯坦·戴维斯所言：“一般来说，与其酒店对手相比，一个酒店越能在大规模基础上提供定制化的VI设计产品或服务，就越能获得更大的酒店市场优势。”
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