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企业、酒店的互联网广告
Post by hotelvi, 2018-3-19, Views:(如果杂志可以互动,读者首先就会把所有的编辑材料放到前面的版面,而把广告统统放到最后。)
当然,起初人们对这种叫做互联网的新兴媒体感到好奇,他们会兴奋地点击广告条幅,看看这东西要说什么。
但是事情在变。调研显示,点击互联网广告的人数已急剧下降。根据追踪互联网广告效用的尼尔森/NetRatings(Nielsen/NetRatings)报告,点击率在一年内已从1.35%下降到只剩一半。
互联网广告所占份额也一直在下降,它已不具备一个健康媒体的特征了。依据一家调研公司的报告,标题性广告的投入已从1999年的20美元每千次浏览下降到2000年的10美元每千次浏览。
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