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丰富酒店品牌角色的形象
Post by hotelvi, 2017-8-29, Views:(二)设计品牌角色的整体形象
基于以上分析，设计师可以对品牌角色进行整体设计，内容包括名称、年龄、性别、种类、造型、颜色、性格、爱好等等。以下是七喜汽水的品牌角色FIDO的个人档案：
◆姓名： FIDO DIDO
◆出生时间：1987年
◆诞生地点：纽约餐馆的一张餐巾纸上
◆年龄：永远年轻
◆特征：酷酷的外形，一身随意的休闲运动打扮代表着青春和活力，立在脑袋上的七根头发显示独特不羁的个性。
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