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酒店VI构想的泉源之一！
Post by hotelvi, 2013-4-10, Views:何谓构想？将抽象的灵感、一时的妙计等水准以上的想法，升华到能够付诸实现的可能性，经过整理、思考、斟酌后的即可称之为构想。
严格说来，偶发的灵感，并不可称为构想，在诸多灵感中，真正能演变为构想的，仅占其中的几分之一，即使成为构想，编入酒店VI设计方案中，在实行计划化的阶段里，其精华又将减少为原构想的数分之一。
举例而言，有R公司，想拟定一个冬季促销生啤酒的策划，设计主题是——如何改善冬季生啤酒的滞销状况，而维持原有的销售额，如果可能，甚至希望能够有所增加，为了满足这项主题，首先得绞尽脑汁，以求神来之助。
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