酒店品牌创意就是这样于季风季节创造出来的。

酒店品牌创意就是这样于季风季节创造出来的。

ust 17, 20112011年8月17日||Category:类别: Logo Design News标志设计的新闻

创意的力量于是这样的品中发展的作业思想。In some parts of the world it is approaching monsoon season—but in the UK, branding season is completely underway. 在世界的某些地方season-but向季风季节在英国,品牌是完全展开。Monsoon, the well-known clothing and fashion business, is introducing a new季风、著名的服装和时装生意,引入了一种新的logo design酒店标志设计and a new identity, as well as a new store design for its flagship store in London.和一个新身份,以及一个新商店的设计为其旗舰店在伦敦。

As the name suggests, Monsoon once specialized in clothing imported from India. 顾名思义,季风一旦专业服装从印度进口。It has moved further and further from this core它逐渐深入,从这个核心brand品牌over decades of business. 超过十年的业务。However, the store’s heritage is reflected in its new UK logo design.然而,店里的遗产是反映在其新英国logo的设计。

The old logo design was not bad at all. 旧标识设计并不是太糟。It featured somewhat erratic, scrawling writing that is definitely fashion conscious in crisp black. 其特征在于有些浮躁,写那绝对是涂抹时尚意识酥里黑色的。The lack of a defined colour scheme makes it easy for fashion companies to use the season’s colours in advertising and other marketing. 缺乏定义色调很容易让时装公司利用季节的色彩在广告和其他的市场。However, while the logo design was good in general, it did not relate to the company’s unique history. 然而,当标志设计一般都很好,但是这并不能涉及到公司独特的历史。This is a shame considering that it is a very unique history indeed.这是一种耻辱,考虑到这是一个非常独特的历史确实。酒店品牌的设计就是这样形成的。