金山区酒店标志设计的创意的源头都是苏格兰金山区VI有争论

苏格兰创造性地Rebrands形象

Posted on贴在 October 12, 20102010年10月12日||Category:类别: Branding品牌

When was the last time you heard about the artistic and creative accomplishments of Scotland? 你上次是什么时候听说艺术和创新成果的苏格兰?If a new organisation has its way, you’ll hear about them on a regular basis from now on. 如果一个新的机构有它,你就会听到关于他们在一个定期从现在开始。Creative Scotland aims to take destination branding to a whole new level to sell this region as a creative, artistic place full of rich culture and innovation. 创造性的苏格兰旨在把目的地品牌提升到了一个全新的水平这一地区销售是一项富有创造性的、艺术的地方充满了丰富的文化和创新。With a与logo design标志设计and和brand品牌designed to represent their cause, they just might be successful.为了表达自己的原因,他们很可能会成功。

This cause was formerly championed by several separate organisations, including Scottish Screen and Scottish Arts Council. 从前政府因此有几个独立组织,其中包括苏格兰屏幕和苏格兰艺术理事会。Consolidating the task of promoting this beautiful and gifted region seems like a good economic and public relations choice. 巩固的任务、天才的地区推广这个美丽似乎是一个良好的经济效益和公共关系的选择。Representing this cause with a logo design is an even better choice.这个事业代表一个标识语设计是一个更好的选择。

The logo design for Creative Scotland has been the source of controversy, as many people in the region feel that it does not represent them or their land. 金山区酒店标志设计的创意的源头都是苏格兰金山区VI有争论,但该地区很多人觉得它不代表他们或他们的土地。However, its polarising nature may be part of its success. 然而,它可能是部分polarising自然的成功。Rather than an ornate or overtly Scottish image, this logo is made up of a simple circle and square. 而不是一个华丽的或公开的苏格兰形象,这标志是由一个简单的圈和正方形。These two shapes enclose the name of the organisation, although it is easy to read the wording as ‘Creative Scot’ and ‘Creative Land’ alternately. 这两个形状随函附上的名字,尽管它是组织的,所以容易读懂的有创造性的苏格兰人”和“创造性的土地的交变地。According to Creative Scotland, this effect is purposeful. 根据苏格兰,这种影响创造性有目的地学。Creative Scotland will emphasise not just the creativity of the land in general, but the artistry of the Scottish people. 将强调创造性的苏格兰不仅仅是创造性地一般,但艺术性的苏格兰人。In a further burst of cleverness, the two shapes combined with the wording actually create the initials C and S.在进一步的一阵聪明,两种形式结合带来实际的首字母缩写C措辞和S。