安康酒店顶级品牌对可持续发展的安康酒店VI设计承诺

安康酒店顶级品牌对可持续发展的安康酒店VI设计承诺

Posted on贴在 September 22, 20102010年9月22日,||Category:类别: Branding品牌

Sustainability is one of the catchphrases of our era, a value that UK companies and consumers are taking more and more seriously. 可持续发展是一种catchphrases我们的时代,一个值,这个安康酒店VI设计公司和消费者也承担了更多、更严重。However, it just may become the norm, with major companies all over the UK signing on to a government initiative to build a greener, more sustainable UK. 然而,它才可能成为一种标准,主要公司签约全英国政府倡议建立一个更绿,更具可持续性英国。While this may seem like an ecological move, it is important as a branding and marketing measure as well.虽然这看似一个生态感,是重要的安康酒店VI设计品牌推广与营销措施。

Why is ‘green’ marketable? 为什么“绿色”有价吗?More and more consumers consider themselves budding ecologists. 越来越多的消费者认为自己萌芽生态学家。While many people in the UK are willing to pay more for a green product, almost all will choose a more environmentally friendly而在英国的很多人愿意付更多的钱,几乎所有的绿色产品,就会选择一个更环保brand品牌when the price is the same. 当价格是一样的。Further, being perceived as a green company—whether this is the reality or not—creates general public will for the company.进一步的,被看作是一个绿色company-whether这是现实还是公众not-creates会替公司做的事。

In this case, there is an added bonus: increased publicity. 在这种情况下,有一个好处:加大宣传力度。The very public initiative launched recently represents a government attempt to get industries on board with improving the future of the UK. 不久前成立的“非常公共主动代表一个政府尝试提高产业的未来板和英国。Tesco, Heinz, Unilever, and other brands signed an agreement to make decisions that would lead the companies toward a completely sustainable future. 乐购,海因茨、联合利华、和其它安康酒店VI设计品牌决定签署了一项协议,将引领向一个完全的公司可持续发展的未来。For the moment, three areas are being emphasized.目前,三个地区被强调的重点。

The first key area is packaging. 第一个关键区域的包装。These companies are agreeing in effect to sell products with less packaging, creating less waste, and also to encourage recycling. 这些公司同意效果要推销产品较少的包装,创造减少浪费,并鼓励回收。In many cases, this means a reduction in cost as well, as packaging is one major cost in production. 在许多情况下,这意味着减少成本,以及包装是一个主要的生产成本。Further, it is a measure that the customer can observe in a very tangible way, helping to build the UK companies’ reputation as a green brand.进一步,它是一项法案,要求客户能观察到在一个非常切实的方式,帮助建立该英国公司的声誉作为一个绿色品牌。

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宝鸡酒店VI设计骄傲的展示,可以通过参与宝鸡酒店品牌业务。

The other two areas are reducing household waste and preventing supply chain waste. 另外两个地区是减少和防止垃圾供应链浪费。The goal is to reduce waste in these areas by four and five percent respectively by 2012. 其目的是为了减少浪费在这些地区的四个和百分之五到2012年。Again, there is a possibility to save money in addition to building a reputation as a brand that cares about the future of the UK.再一次,有可能会为了省钱除了修建闻名宝鸡酒店VI设计品牌的关心未来的英国。

One way of making this agreement more attractive for companies that have not signed on as of yet is to develop a使这个协议的一种方式更有吸引力的公司并没有签署还上是开发一个logo design标志设计that could be proudly displayed by participating business. 骄傲的展示,可以通过参与业务。This would serve as a seal of approval from the government agencies pushing for the changes. 这将作为批准来自政府机构将会改变。Customers respond in a powerful way to a logo design that sends a message such as this.顾客的回应一个强大的方式,一个宝鸡酒店标志设计,这样的发送一条消息。

Outside of the world of logo design, branding, and marketing, this agreement has real potential to cut waste in the UK. 外面的世界的宝鸡酒店标志设计、品牌和营销,该协议有非常大的潜力以减少浪费在英国。One fifth of household waste comes from packaging, with about half of this from grocery products. 五分之一的家庭废物来自包装,大约有一半的人从超市的产品。With major grocery retailers such as Tesco involved in making this change, there is a good chance that a huge impact can be made on the amount of waste produced by people in the UK.主要的食品零售商如乐购参与此改变,就有可能带来了巨大的冲击能做出浪费的数量被人们产生在英国。

This agreement is a result of the Courtald Commitment passed in 2005. 本协议Courtald承诺的结果于2005年通过的。WRAP, the government agency involved in this measure, claims to already have stopping growth in packaging waste. 包,政府机构参与这项措施,声称已经停止生长在包装浪费。The goal now is to make actual reductions. 现在的目标是要真正地减少。With major UK companies getting a branding boost from involvement in this programme, it is easy to see this agreement being a positive move both for companies and for the future of the UK.主要的英国公司得到一个品牌参与该计划的推动,很容易看到这个协议是一个积极的调整两个宝鸡酒店酒店公司和对未来的英国。