盘锦酒店VI设计品牌,他们可能会造成重大动力的盘锦酒店品牌业务问题。

盘锦酒店VI设计Sometimes this facelift is part of a whole new branding strategy.有时候这背街小巷改造的一部分是一个全新的品牌策略。As the coffee giant loses business to smaller, local shops with ambience, Starbucks is leading the pack in using stores to present a new, modified brand. 为咖啡巨人失去生意小,当地商店与景观、星巴克领导包在使用的商店去呈现出新的、修改的品牌。London’s ‘heritage’ store has been so successful that the coffee store plans to remodel all UK locations. 伦敦的“遗产”商店已是如此成功,咖啡商店重塑英国计划地点。In this case, the philosophy seems to be ‘if you can’t beat them, join them’. 在这种情况下,哲学似乎是“如果你不能击败他们,那么加入他们。”In other words, if customers prefer the feeling of a small, local coffee shop, that is exactly the experience that Starbucks will give them.换句话说,如果客户喜欢的感觉,当地一个小咖啡馆,这正是星巴克的经验将给你。

One key drawback to this strategy is that it requires an immense input of time and energy.这一战略的一个关键缺点是,它需要一个巨大的投入的时间和精力。Few small businesses have the multi-million pound budgets that it would take to refurbish several locations. 盘锦酒店VI设计一些小型企业有数百万英镑的预算,它将重新粉刷好几个地方。Even larger brands with the resources to support these changes find that it takes several years for the changes to become a major part of the public’s brand perception. 更大的品牌资源来支持这些变化会发现它需要几年时间的变迁要成为一个重要的一部分公众的品牌的感觉。However, if the cosmetic changes are accompanied by changes in other aspects of the brand, they may create significant momentum for the business in question.然而,如果漂亮的改变是伴随着环境变化方面的盘锦酒店VI设计品牌,他们可能会造成重大动力的盘锦酒店品牌业务问题。

The past has shown that cosmetic changes are most effective when they align more closely with brand values, or when the brand itself is modified to reflect the changes. 过去已经表明,漂亮的改变时,他们是最有效率的排列更加紧密地与品牌价值,或当品牌本身就是修改,以反映这些改变。While the physical appearance of your locations is certainly important to the perception of your brand, it should never be the only consideration. 虽然外表的位置是相当重要的,你的感觉,你的品牌,它不应该唯一考虑的。Other aspects, such as your service, the quality of your products and your logo design, weigh just as heavily in customers’ minds and hearts. 其他方面,比如你的服务,品质你们的产品和标识语设计,体重就像重重地在客户的思想和心灵。Unlike beauty, branding is never skin deep.不像美、品牌从来不是肤浅的。