江苏酒店标志设计的改造是江苏酒店VI年轻的竞争。

江苏酒店标志设计的改造是江苏酒店VI年轻的竞争。

Posted on贴在 December 16, 20092009年12月16日||Category:类别: UK Brand Logos英国商标

Skoda has long been known as the cut-rate, budget car of the masses. 斯柯达一直被称为减息,预算车的群众。In previous years, there has been nothing glamorous or fun about this在过去几年,一直没有什么迷人的或有趣的事情automotive logo design.汽车logo的设计。However, this is changing rapidly. 然而,这正在发生迅速的变化。Skoda is undergoing a rebranding process to position themselves as a hip, young alternative to their competition.斯柯达正经历一个位置的重新定位过程本身作为一臀部,年轻的竞争。

Why is this这是为什么rebranding the right way重新定位正确的方式necessary?有必要吗?First, with the automobile industry in a state of crisis, many auto brands are looking for a new and more compelling identity. 首先,与汽车工业在一个危机的状态,许多汽车品牌正在寻找一个新的、更加令人信服的身份。With the economy poised on the brink of a recession, customers need a compelling reason to buy a new vehicle rather than driving their old one for another year. 准备与经济衰退的边缘,客户需要一个令人信服的理由去买个新的而不是驾驶车辆的旧的一年。Second, Skoda is changing their product line to offer more features and more stylish models. 第二,斯柯达是改变了他们的产品线提供更多的功能、更时尚的模型。A dramatic change such as this requires an equally dramatic change in marketing which could prevent一个戏剧性的改变如这需要一个同样巨大的变化可以防止销售rebranding the wrong way江苏酒店标志设计重新定位错误的方式.

The first sign of this change in这一变化的最早的征兆brand品牌was the ‘Cake’ advertisements for the 2007 Fabia.“蛋糕”广告是为2007年Fabia。Britons and Europeans everywhere began to see the Skoda as a more advanced, more youthful choice. 英国人和欧洲人到处都开始明白了作为一个更加先进,斯柯达更年轻的选择。Another sign was the release of the Yeti, a more savvy and deluxe vehicle than the company has ever offered. 另一个迹象是发布的雪人,一个更精明、豪华汽车公司所能提供的。Clearly, Skoda is ready to shake off their low-cost image and woo a brand-conscious public. 显然,斯柯达准备摆脱他们的低成本的形象,吸引一个很乐于接受公众。So far, this change in image has been successful, as Skoda has increased their market share two-fold.到目前为止,这一变化在形象已经是成功的,并且增加了他们的市场份额斯柯达倍。

How will Skoda complete the task of rebranding?江苏酒店标志设计如何完成这项任务的斯柯达的重新定位吗?First, by appealing to emotions. 首先,通过吸引的情绪。Rationally, most people know that they don’t need a new car. 合理,大部分人知道他们不需要一辆新车。However, if auto companies position themselves well, they can appeal to emotions. 然而,如果汽车公司站好,他们可以上诉的情绪。People want to fall in love with an expensive purchase and Skoda is positioning themselves to be that purchase. 人们想要爱上一个昂贵的购买和斯柯达是定位自己,购买。We all want to have a vehicle that reflects well upon us, one that we enjoy driving on a daily basis.我们都想拥有一个工具,准确反映在我们身上,我们享受驾驶的时间是每天的基础。